The same familiar identity, made clearer and easier to use.

Logo

Use the full horizontal logo when space allows. Use the tree mark for square icons and very small placements. The SVGs are true vectors, so they remain crisp without adding shadows, bevels or gradients.

Clear space and minimum size

Keep clear space around the logo at least equal to the height of the capital “R” in Robert. Use the full logo no smaller than 220 pixels wide on screen; below that, use the tree mark. Never stretch, recolor, outline or place the logo over a busy photograph.

Color palette

Deep Forest and Company Green carry the identity. Berry is an accent, not a page background. Warm Cream creates a softer editorial canvas than pure white.

Typography

Headlines use Iowan Old Style, Palatino or Georgia for a grounded, established voice. Interface text and body copy use a system sans-serif stack for speed and clarity. Headlines should sound natural rather than clever, while paragraphs use plain language and remain at a readable width.

Photography

Use only authentic company, crew and project photographs. Captions should identify what is visible without claiming a location or result that cannot be verified. Archival restoration may improve color, exposure, clarity and crop, but must never invent work, structures, people or finished results. Use a generated image only when no authentic project image fits the subject, and label it as representative.

Calls to action and interface

Accessibility baseline

Maintain WCAG 2.2 AA contrast, visible focus, 44-pixel touch targets, proper labels and heading order, useful alternative text and reduced-motion support. New components should be tested with keyboard navigation before publishing.